Our wordmark represents the brand at the very highest level. It acts as a signature, an identifier, and a stamp of quality. It is, and should always be, the most consistent component in our communications. In the Sḵwx̱ wú7mesh worldview, cycles of four are used frequently to represent balance. The icon for Hiy̓ám̓ Housing represents housing trusses and the Sḵwx̱ wú7mesh value of four. It tells the story of the four directions our people currently reside in but also the work to bring the Sḵwx̱ wú7mesh home from all directions. It represents the four stages of life of the Squamish People, the four seasons, the four wind directions and the work to provide safe, secure, affordable housing across all generations of our people and families.